One of the reasons I love this song so much is because I absolutely love driving. That and the cheesy 80s graphics. Found at YouTube from ExitStageLeftDVD.

One of my favorite marketing podcasts is Six Pixels of Separation by Mitch Joel. In addition to his wonderful marketing insight, I enjoy Joel because he brings his perspective as a musician and experience in the music industry to bear on his opinions of marketing.

Each podcast is capped off with a very good song. As a musician myself and as a lover of music, I look forward to his choice of songs as much as the marketing knowledge I gain. I’ve discovered several new artists I’d never heard of through Six Pixels.

A recent episode featured St. Lawrence River by David Usher, which I really like. But I didn’t realize it was David Usher. (I’d discovered his beautiful song Je Repars during an earlier Six Pixels podcast. I was listening to the podcast in iTunes, and being the savvy technology/marketing guy that I am, I figured credit for the song would likely be included in the meta data for the podcast file itself. So I right-clicked on the podcast file in iTunes, chose Get Info from the popup menu but, alas, no song credit.

I then waited for a lyric that sounded unique until I heard “I knew you’d be your own destroyer” and I used that as my search query in Google. The results included links to a bunch of lyrics sites from which I learned the name of the both the song and the musician. I turned to YouTube and found the music video below for St. Lawrence River by David Usher.

This, I think, is how people often find songs for which the listener does not know either the title of song nor the name of the band or musician who performs it.

If I were marketing my band, then, I would include a page on my website for each of my songs that uses search engine optimization techniques for the title of the song and includes the lyrics to the song, a music video for the song if you’ve got one, and, of course, links to where you can buy the song and/or album for which it was released.

St. Lawrence River by David Usher – Music Video

Found at YouTube from davidushermusic.

• Amazon: David Usher
• David Usher website
• David Usher on Facebook
• David Usher on Twitter
• David Usher on YouTube

Music video for American Woman by The Guess Who. Found at YouTube from musicyeah2.

• Amazon: The Guess Who MP3s| American Woman MP3

Music video for Turning My Back by Elisapie Isaac. Found at YouTube from vegamusique.

• Amazon: Elisapie Isaac MP3s| Turning My Back MP3

Music video for The Stand by Mother Mother. Found at YouTube from MotherMotherVEVO.

• Amazon: Mother Mother MP3s| The Stand MP3

Animated music video for We Have Everything by Young Galaxy. Found at YouTube from PaperBag13.

• Amazon: Young Galaxy MP3s| We Have Everything MP3

Music video for Woman by Timber Timbre. Found at YouTube from artscrafts.

• Amazon: Timber Timbre MP3s| Woman MP3

A music video about the making of the Sam Roberts Band 2011 album Collider, featuring studio footage of the recording of The Last Crusade. Found at YouTube from rounderrecords.

The Last Crusade by Sam Roberts Band (Studio Version)

Found at YouTube from skrilla88.

• Amazon: Sam Roberts Band MP3s| The Last Crusade MP3

Star-studded music video for Moves by The New Pornographers with appearances Jon Wurster, Julie Klausner, Kevin Corrigan, Wyatt Cenac, Horatio Sanz, Ted Leo, John Hodgman, Bill Hader, Paul Rudd, Todd Barry, Donald Glover, Esther Crowe, Michael Lisk, Gabe Delahaye, Max Silvestri, Jay Norton, David Rosenblatt, Terre T., Anna Copacabana, Rob Cuthill, Brian Turner, Alex Scordelis, Jonathan Fernandez, Therese Mahler, Candace Mills, Christina Stanley, Christine Tadler, Owinema Biu, Chris Spooner & Jacob Wolk. Found at YouTube from newpornographersvevo via Culture Bully.

• Amazon: The New Pornographers MP3s| Moves MP3

Little Scream performs “People Is Place,” opening for Stars at Ex-Centris, Montreal, Feb 26, 2010. Found at YouTube from shannonatresist, inspired by Rawkblog.